The platform is rolling out a new feature that allows them to cut down on the volume of AI-made media appearing in their feeds. This move comes as the company revealed that it presently contains over 1 thousand million content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a global rollout. This development aligns with a surge in content created by AI, spurred by new AI video creators.
The Broader AI Trend
It has been noted that almost a tenth of the most rapidly expanding content creators on a competing service only show AI-generated videos. A considerable share of this material is classified as mass-produced AI material, a term for inferior, factory-style content that is often illogical or surreal.
Our research shows that numerous viewers like content created using AI tools, from AI artwork to informative clips, and we want to provide users the power to increase or decrease of that, based on their own choices,” commented a company executive.
Scale of AI Content
The platform shared that there are currently 1.3 billion videos on its service tagged as artificially created. In total, over 100 million videos are added to the platform every day, making AI-generated material a relatively small part of its total content library.
How to Adjust Settings
Members will be capable of reduce or increase the amount of AI-generated videos they view by opening the “manage topic” setting in the application and choosing “AI-generated content”. Further subjects that currently be controlled under the setting include news, clothing, cosmetics, and movement.
Platform Guidelines
The platform’s guidelines mandate users to identify “realistic” artificially created content, and it bans dangerous AI impersonations of well-known individuals or emergencies. Any realistic AI video that is unmarked can be deleted under its user guidelines.
Furthermore, the app will from now on attach an “AI-made” label to content created with its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This measure is aimed to help prevent users from seeking to bypass the tagging system.
Responsible AI Funding
The company is furthermore launching a two million dollar awareness program for specialists and groups to create learning resources about using AI responsibly. This project will assist educational bodies focused on teaching coding and technology.
Moderation Strategy
TikTok has defended its safety measures, during discussion over plans to lay off a large number of safety staff in the UK. The company is planning to eliminate 439 jobs in its content moderation department in its British office, with labor groups and online safety experts voicing alarm that humans are being replaced by automated systems.
A trust and safety lead explained that human moderation would remain essential, but AI can shield workers by removing the most distressing content before it has to be seen by people. TikTok announced a notable drop in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its machine learning processes.
It is vital to balance humans and technology to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we also think it’s extremely critical to limit contact with dangerous material as swiftly, which is why a significant AI assistance is really helping us operate efficiently.”
